European Prospects
Exploring European Identity through Photography

Dazzle Cardiff

Portfolio Dazzle Cardiff

Dazzle Cardiff is a series of public artwork panels, designed and implemented by lead artists Faye Chamberlain (Cardiff based artist / photographer) and Robert Kennedy (Cardiff based sculptor and sign writer). Sixty members of staff across a number of Admiral Insurance departments were invited to take part in six 4-hour walks to photograph Wales’ capital city. 
Each group, with guidance from Faye and Robert, produced thousands of images featuring Cardiff at this point in time. The work documents a myriad of perspectives - the present time in the city from the urban built environment to the surrounding green parks and waterfront location of the Bay. 
In addition, fourteen words appear on the art panels. The text is a combination of Welsh and English and has been selected by the artists and Admiral to represent Cardiff and the people who live, work and play in the City. 
The images are an intriguing mix of something that can be seen and read at a distance and yet reveal a more complex perspective at closer inspection, and offering reflection upon the changing role of a city. The panels are erected on these hoardings around the development site of Admiral Head Office, Bridge Street, Cardiff.